Several months ago I wrote an article on Bitcentral, the dominant provider of news production systems known for their efficient media workflows and their highly anticipated FUELTM digital platform solution. FUEL empowers and enables TV stations and content providers to open up new revenue streams by giving viewers the choice to watch a newscast from the beginning any time they want, personalized to their viewing preferences on their TV, phone, tablet or computer. FUEL helps overcome the lack of monetization on YouTube, Facebook and the like by teasing content on social media and monetizing it on a broadcaster-controlled platform. This is a long overdue game changer for broadcasters and media companies because FUEL gives them the right tools, the right products and the right analytics to better monetize their content and advertising across all platforms. With that said, I have been waiting for an early adopter win to validate the technology and my prediction. Luckily, I didn’t have to wait long and Bitcentral didn’t disappoint.
Cowles Broadcasting’s KHQ in Spokane, WA, has recently integrated Bitcentral’s FUEL digital platform into their newsroom workflow. KHQ needed an easy path to generate new digital revenue utilizing their existing assets that would increase viewer engagement, thus creating more advertising avails. After their due diligence in researching technology options, KHQ turned to Bitcentral to take advantage of FUEL’s Linear on DemandTM streaming channel functionality and automation, which seamlessly delivers stories across all devices and digital platforms personalized to each viewer.
“We are incredibly excited about integrating this transformative platform that figures to forever alter the media landscape,” said Neal Boling, Cowles station executive. “We look forward to seeing how much FUEL can maximize new digital revenue using our existing assets. It’s time that digital ad dollars stay with the content owners, and FUEL is doing that for us,” added Boling. Mr. Boling presented at last month’s News Technology Summit discussing his station’s successful shift to FUEL’s digital-first integrated workflow, server-side streaming engine for live newscasts, and delivering content the way it’s consumed for an immediate audience consumption, replacing on-air ads with targeted digital ads.
Fred Fourcher, Bitcentral’s founder and CEO remarked that the company was excited to see KHQ benefiting from FUEL’s comprehensive feature set. “Cowles is a great match for FUEL because of their multiple stations and desire to take advantage of and expand digital content across their enterprise,” continued Fourcher. “FUEL provides a personalized viewing experience as engaging as TV, resulting in longer viewing duration, which increases monetization of our customers’ online video content.”
After almost two decades of TV stations being online, broadcasters are only achieving a fraction of the online ad revenue they could potentially capture. FUEL is turning that around with its simple-to-deploy, end-to-end workflow that makes it easy to “spin up personalized channels” – which combined with a great viewing experience is resulting in initial 4X viewer duration times. Bottom line for TV stations is longer viewing times, more ads, and more revenue. Not a bad win-win scenario.
Layanan saka agensi-agensi kasebut, kanggo sasi seprapat, wis mbiyantu ngembangake tataran awal lan perusahaan-perusahaan pertumbuhan kanthi wigati, kanthi asil akuisisi utawa IPO, kanthi total regane luwih saka $ 2.0 Billion.
Pak Chan minangka pengusaha serial, philanthropist, penulis lan angel investor. Dhèwèké main peran eksekutif ing awal kanggo mbantu pelopor lan nyithak teknologi digital audio lan digital digital profesional kanggo industri produksi rekaman, siaran, sinematik, lan postingan. Dheweke uga main peran eksekutif ing babagan ngembangake lan mlebu teknologi panyimpenan data. Wacana ekspansif nyakup papat dekade kanggo manajer eksekutif ing operasi, pangembangan bisnis, engineering lan sales / marketing ing teknologi informasi, media & hiburan, panyimpenan lan jaringan, lan industri teknologi tinggi sing gegandhengan.
Dheweke minangka mentor aktif lan penasihat senior kanggo perusahaan-perusahaan sing diadegaké lan wiwit-wiwitan, analis pasar / teknologi, lan wis telung puluh taun pengalaman ing pengembangan merek, konsultasi manajemen, turnarounds perusahaan, iklan kreatif lan hubungan masyarakat.
Lulusan Universitas Negeri Polytechnic California (Cal Pol), San Luis Obispo; Mr. Chan ngrayakake taun 12th minangka Board of Directors kanggo Fullerton College Foundation lan panampa saka Presiden 2017 Award kanggo Layanan Pinunjul ing Business; Taun 17 minangka Pengusaha lan mentor kanggo Institut Usaha Kecil ing California State University Fullerton lan inkubator. Kajaba iku, dheweke dadi anggota sukarela saka DECA (Delta Epsilon Chi lan Klub Pendidikan Edukasi Amerika); penasehat Institut Riset Sampah Global College of Engineering lan Pusat Inovasi lan Kewirausahaan, Cal Poly, San Luis Obispo lan anggota Green and Gold Society Presiden. Gembleng babagan perawatan hospice, panjenengané minangka Présidhèn Dewan pastur kanggo Association Healing Hearts; lan minangka pamicara rutin ing akeh kuliah tingkat MBA lan Doktorat ing saindhenging negara. Dheweké nampilake lan mublikasi karya-karyan 30 ing saindenging dunya, yaiku buku penulis buku, Anggota Dewan Editorial kanggo Society of Motion Picture and Television Engineers, Editor Senior kanggo Broadcast Beat lan AV Beat Magazine, Penyajian Senior kanggo Computer Technology Review, lan yaiku Editor kontribusi sing kerep milih akeh publikasi perdagangan AS lan internasional kanggo liwat taun 30.
Ndeleng layanan Impact Kognitif ing www.cognitiveimpact.com. Curtis bisa dihubungi ing [Email protected]; Kantor: (714) 447-4993 utawa [Email protected]
Kiriman paling anyar dening Curtis Chan (Delok Kabeh)
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